Here’s answers to our most common questions 16

Digital marketing encompasses all marketing efforts that utilize digital channels, including online marketing, to reach and engage target audiences. It involves creating and disseminating content through websites, social media, email, and other digital platforms to promote products or services and achieve business goals like brand awareness, driving traffic, and increasing sales.

The main elements of digital marketing include search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising like pay-per-click (PPC). These elements work together to increase online visibility, engage customers, and drive conversions.

Facebook Boost and digital marketing are related but distinct. Boosted posts are a simplified form of advertising within Facebook that allows you to quickly promote existing posts to a wider audience. Digital marketing, on the other hand, is a broader term encompassing various online strategies for reaching and engaging with customers.

Email marketing is a form of digital marketing where businesses use email to connect with potential and existing customers. It involves sending targeted messages to a group of subscribers to promote products, share updates, build relationships, and drive sales.

SMS marketing in digital marketing involves sending marketing messages, promotions, and other communication to customers' mobile devices via text messages. It's a form of opt-in marketing, meaning you can only send messages to those who have explicitly consented to receive them.

Personal Ads are our own ads created by business accounts or teams with the aim of increasing and driving more traffic by being displayed on their content in Plazawall Digital Commerce, such as (text content, product content, video content, and other content).

That's right, Customer Relationship Management (CRM) data is a part of email marketing, and email marketing is a big part of digital marketing. That data includes customer identification data, customer activity/preference data, order data, etc.

We should collected customer date from internal crm combine with external sources like google analystic, faccebook traffic or event into customer list then organizing and categorizing with email template them and finally send out to them via notification, email, or phone text message.

It is the creation of content for emails that provide information such as news or special offers to customers who click on the link to receive email notifications in our E-Commerce. And the design is no different from a landing page or graphic design. It is not just writing ordinary letters, the content is lively, attractive, which makes customers want to read, want to click, not click block or unsubscribe, etc.

Email content and Landing page content. Both types of content are content that adapt to the same screen type, created using the same technology. However, email content is designed to be placed in emails and is not very detailed or long. While product Landing page content is not limited, we can make it very detailed, including audio or video streams so it is effectiveness and scope greater than email content.